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This is Viral
By Sharad Goel
If the nineteenth century French sociologist Gustav Le Bon were alive today, he’d probably be running a wildly successful viral marketing firm. Alas, Le Bon was a hundred years ahead of his time. In his influential work, “The Crowd: A Study of the Popular Mind,” Le Bon argues that, “the opinions and beliefs of... »
About
Daniel Reeves is a co-founder of
Beeminder and
Sharad Goel is a Senior Researcher
at
Microsoft Research - New York City. They are both former members of the Microeconomics and Social
Systems (MESS) Group at Yahoo! Research.
Kelly Savage illustrates the
blog.
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