![This is Viral](/wp-content/uploads/2013/06/viral_dots.png)
If the nineteenth century French sociologist Gustav Le Bon were alive today, he’d probably be running a wildly successful viral marketing firm. Alas, Le Bon was a hundred years ahead of his time. In his influential work, “The Crowd: A Study of the Popular Mind,” Le Bon argues that, “the opinions and beliefs of... »